Hey there. For as long as I can remember, there have been “body standards” that everyone was told to chase. When I was younger, I didn’t think much about where those standards came from. I just knew they were everywhere. On TV, in magazines, in commercials. Big shoulders, defined arms, a v-shape, tree trunk legs and a six pack were coming through loud and clear. Now, the standards of the day for men, women, everyone are all over social media. But here’s the thing. These “ideals” aren’t some natural truth about what’s beautiful. Most of them started in a marketing meeting. A team of people decided that a certain look would sell a product, show, or brand, and then that look got pushed out into the world until it became “the standard.”