Posts tagged marketing against our insecurities
Calm and Deliberate Choices Beat “All Gas, No Brakes”

Hey there. For most of my life, I watched the fitness industry market against our insecurities. The message was always the same. If you want to feel good about yourself, you need to change how you look. And if you’ve been on a weight loss journey for years or even decades, you know exactly what I mean. The industry thrives on making us feel like we are not enough.

Read More
Self-Connection Creates Lasting Change

Hey there. For most of my life I believed what the fitness and weight loss industry told me. That if I could just change my body, if I could just reach that ideal look, then I would finally feel happy and fulfilled. Maybe you’ve felt that too. You work hard, hit a milestone, and for a moment you’re proud of yourself. But then that feeling fades and you’re left asking, “Is this all there is?”

Read More
Why Your Weight Loss Journey Has Always Felt Incomplete

Hey there. For over two decades I’ve watched the fitness and weight loss industry market against people’s insecurities. They tell you that if you change your body, you’ll finally feel good about yourself. The problem is, most of us know from experience that even when the weight comes off, the self-doubt and negative thoughts don’t automatically disappear. That’s why I’ve built an inside/out approach.

Read More
Reclaiming Your Reflection

Hey there. There’s something I want to ask you. What have you missed out on because of how you feel about your body? Maybe you skipped a photo. Maybe you avoided a vacation meal or stressed about workouts while you were supposed to be relaxing. If you’ve been stuck in your head because of body image, I want you to know you’re not alone.

Read More
How Fitness Marketing Skews Our Body Image

Hey there. Fitness marketing has a way of making us believe that we should be constantly chasing an ideal body. The industry thrives on making us feel like we are out of control and then selling us solutions to fix that feeling. Whether it’s a diet plan, a workout program, or a supplement, the message is always the same, you need this to finally achieve the body you want.

Read More
Appreciating Your Body Starts with Loving Yourself First

Hey there. Here’s a truth that might be hard to hear but is absolutely essential: You can’t truly appreciate your body until you love yourself first. I know that sounds cliché, maybe even frustrating, especially if you’ve been working hard on your fitness journey and aren’t seeing the results you want emotionally. But it’s the foundation of real, lasting change. Everything starts from the inside out.

Read More
Question What You’ve Been Told About Weight Loss

Hey there. Just because you’ve heard something over and over doesn’t make it true. That’s especially important to remember when it comes to weight loss. For years, you’ve been told that you need to lose weight as quickly as possible, that you should follow rigid plans, and that your success is determined by how well you stick to “the rules.” But if those rules aren’t working for you, it’s time to question them.

Read More