Hey there. I saw one of those fitness magazine covers at the grocery store the other day. You know the kind. “Drop 12 Pounds in 7 Days.” “The Secret Fat-Burning Trick They Don’t Want You to Know.” I snapped a picture and sent it to one of my clients. Then I sent it to my friend Amy, and we both posted about it.
Now, I could sit here and tell you what most trainers will. That it's all garbage. That it preys on your insecurities. That it’s not based in real science. And that’s true. But I want to look at it from a different angle.
These headlines exist because they work. People click on them. People buy the magazines. They generate attention and they generate money. This is a business, and they are playing the game. But here's the thing. You don’t have to play along.
You get to decide how you respond when you see these things. You get to pause and ask yourself… does this even make sense? Is this real? Will this lead me to the lasting results I want, or is it another shortcut that will crash in a few weeks?
You’ve probably fallen for these messages before. I know I have. I’ve done the quick-fix plans. I’ve read the headlines and thought maybe, just maybe, this one will finally work. But that old mindset leads to extreme starts and frustrating stops. It never builds anything sustainable.
If you want to change that pattern, it starts with awareness. When you see a headline that makes you feel like you’re not doing enough, or that you need to lose weight fast, stop for a second. Breathe. Look at what you’ve already done. Look at the progress you’ve made. Ask if the claim is really true, or if it’s just designed to make you buy something.
The fitness industry is not going to change. But you can. You can take ownership of your own process. You can stop chasing shortcuts and build something real. And if you ever need a reminder, I’m here to help with that.
If you're ready to create a consistent plan that actually works for you, check out The YLF Experience. This is about you learning how to do this your way, for life.